Data Analyst - Digital Marketing

Edmonton, AB Canada

Position Overview

LawDepot is currently expanding and looking to recruit a Data Analyst - Digital Marketing in Edmonton, Alberta. This position will be responsible for managing one of the largest search engine marketing accounts in Canada and conducting in-depth data analysis with a strong focus on ad creative. Comprehensive training is provided. This is a full-time permanent position, working 37.5 hours per week with opportunities for a hybrid work schedule.

Primary Responsibilities

Plan, implement, and manage a portfolio of search engine marketing campaigns (Google Ads, Microsoft Advertising) to boost website traffic and drive conversions
Experiment with new ad copy, crafting compelling customer messages that convert and serve as a creative sound board for the team
Optimize and adjust campaign bids to maximize profitability and ensure peak performance
Analyze and interpret financial data and key performance indicators to uncover actionable campaign change tactics
Ensure consistency in tone, messaging, and brand voice across all paid advertising efforts
Utilize internal reports to provide data-driven insights that enhance campaign effectiveness
Conduct in-depth competitor and query research to identify optimization initiatives
Audit and review campaign structure details to improve efficiency and results
Build product level knowledge to evaluate opportunities
Review user level information and segment into audience lists for targeting purposes
Stay updated on industry trends, ad formats, and platform-specific best practices for copywriting and creative performance
Work with cross functional departments (Legal, Product, Development) to execute projects

Knowledge and Skill Requirements

Post-secondary education in Business, Marketing, Finance, Management Information Systems, Accounting, Operations Management, Economics, or other Analysis related programs
Excellent written English communication skills and the ability to write short form advertising copy
Strong writing and editing skills, with a deep understanding of persuasive, conversion-focused ad copywriting
Experience conducting analysis on large data sets
Excellent time management skills and the ability to balance multiple projects
High level of proficiency using Microsoft Excel (Pivot Tables, Visualizations, Formulas)
Meticulous attention to detail and strong organization skills
Sound judgement and data driven decision making ability
Ability to summarize complicated analysis and make recommendations
Knowledge of PPC / SEM advertising platforms (Google Ads, Microsoft Advertising) would be an asset

Why You Should Join the LawDepot Team

Excellent total compensation package
Comprehensive health and dental benefits, plus an additional Health Care Spending / Personal Spending Account
Great work life balance (37.5 hour work weeks, flexible schedules, ability to bank hours)
Three weeks paid vacation, plus bonus personal days
Continuous learning opportunities, including LinkedIn Learning subscriptions and training budgets
Company share plan
Free catered lunches for the entire office
Monthly social events for team members to enjoy (think axe throwing, rock climbing, board games, food trucks, trivia contests, and charitable activities)
Casual work environment
Personal offices for focused work and to have your individual space (plus collaborative workspaces for when you want to meet with the team)
Free and easily accessible parking
Southgate Mall, Whyte Ave, and Calgary Trail restaurants are only minutes away
Hybrid working arrangements for that balance between getting work done at home and engaging with others in the office

Apply TodayOr email your resume to
career@lawdepot.ca

Company Profile

Join one of the fastest growing companies in Canada! LawDepot is proud to be a seven-time Growth 500 ranked organization and a major player in the Global legal solutions industry. Our mission is to modernize the legal document creation experience by empowering people with fast, easy-to-use, and professional solutions. With over ten million satisfied customers worldwide, over two million monthly website visitors, and billions of dollars saved on legal fees, you will be joining a team that is truly making a difference. At LawDepot, we foster a collaborative and inclusive learning culture that values excellence and diversity. Apply today and become a part of our exciting journey!

Apply TodayOr email your resume to
career@lawdepot.ca

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